Hareem Khalid
Every October, the world shines a little brighter in pink as communities come together to confront one of the most pressing health issues of our time: breast cancer. This year, Confiz proudly joined the global “Pinktober” movement with a powerful month-long campaign to spread awareness and stand in solidarity with those impacted by this life-threatening disease. In Pakistan, 1 in 9 women are at high risk of developing breast cancer, and approximately 65% of cases are detected in advanced stages. The need for awareness and early detection has been more important in the gravity of the situation. With over 40,000 lives lost to breast cancer last year alone, Confiz dedicated Pinktober 2024 to raise awareness about breast cancer and spread the importance of early detection.
To honor Breast Cancer Awareness Month, Confiz organized a series of impactful activities to promote breast health awareness across the company. The office was decorated with symbolic pink balloons and informational artwork, serving as a daily reminder of the importance of early detection and preventative care. Each team member received a cookie with a card sharing key breast cancer statistics, sparking conversations and encouraging proactive health discussions across the organization.
To further support the cause, Confiz installed a Pink Ribbon donation box in the office to gather donations for breast cancer research and support initiatives. In a powerful show of solidarity, the office building was illuminated in pink, highlighting Confiz as a leader in industry awareness efforts. This pink illumination represented our commitment to the global “Pinktober” movement, honoring Breast Cancer Awareness Month and reflecting our dedication to this initiative.
One of the highlights of the month-long campaign was a comprehensive, mixed-gender Breast Cancer Awareness Session hosted in collaboration with Pink Ribbon. This insightful session was led by Dr. Uzma Khalid, a dedicated advocate for early screenings and preventative care at the Pink Ribbon Hospital. Dr. Khalid’s session provided attendees with essential knowledge on breast cancer, including types of breast cancer, self-assessment, early detection, prevention, and treatment options. This interactive session created a warm and inviting atmosphere, encouraging everyone to engage in open conversations, ask questions, and voice any concerns, creating a sense of community and empowering the participants with the right knowledge.
To ensure inclusivity, breast cancer awareness pamphlets were also translated into Urdu, making essential breast health knowledge accessible to all, regardless of language. Confiz extended the campaign to reach all employees, including support staff. Pink ribbons and discount coupons were also distributed during the session, further enhancing the engagement and awareness-building efforts. The awareness session also featured Saari Girl, a valued partner of Pink Ribbon, who generously offered Confiz family an exclusive Pinktober discount to support the cause.
The campaign extended beyond awareness alone. Confiz held an informative insurance session to help our teams understand breast cancer coverage options available in their insurance plans. This gathering aimed to empower everyone with the knowledge they need to make informed decisions about their health and access necessary medical resources.
The Pinktober campaign at Confiz was a powerful reminder of the impact a united community can make in the face of adversity. By going beyond conventional awareness methods, Confiz created an environment of support, education, and solidarity with breast cancer patients and survivors, inspiring everyone to take an active role in raising awareness. This month-long initiative reflects Confiz’s heartfelt commitment beyond the workplace, standing with survivors in the fight against breast cancer, and contributing to a brighter, healthier future for all.
