Project Overview
Confiz partners with Macy’s to develop a solution for improving collaboration and real-time store management across managers, employees, and leadership.
The need
Macy’s, a leading one-stop destination for fashion, cosmetics, and more in the USA, faced challenges in enhancing the customer experience. The client aimed to reduce friction points, empower supervisors with mobile tools to spend more time on the sales floor, minimize reliance on paper-based processes, and improve employee collaboration across departments.
The Solution
Provided Microsoft Surface tablets to enable mobility and developed My Store App solutions with Microsoft and Confiz that enabled managers’ access to 30+ applications and reports on my device, at any time.
The Outcome
Higher customer satisfaction
Improved customer satisfaction score and provided real-time KPI results.
Data and app integration
Integrated legacy and third-party apps and data.
Reduced print cost
Eliminated paper-based process, reducing annual in-store printing cost by $22MM, and delivered sustainability commitments.
Alerts and notifications
Provided notification and alerting for the omnichannel workload.
Reduced employee turnover
28% reduction in employee turnover.
“We believe that our partnership with Microsoft and Confiz to create and leverage best-in-class technology will allow us to make the customer experience more seamless across all channels and mitigate the disruption impacting today’s retail environment.”
Group Vice President, Retail Communication
