How an ERP solution solves major Textile manufacturing challenges
Running a textile factory is not an easy task. There are too many processes to manage at the same time and automation is necessary for recurring tasks. This includes scheduling production machinery, managing spinneries, streamlining weaving and knitting and finalizing dyeing and printing processes. Textile manufacturing businesses are always running against time due to […]
How to optimize retail marketing campaigns using footfall analytics
How do you know if your marketing efforts are translating into enhanced revenue in your stores? Measuring the impact on footfall of marketing campaigns is not just important to gauge success but also gives you the benchmark to improve on marketing strategies and campaign planning. Footfall analytics tools such as Shopper Value are designed to support […]
Optimizing staff productivity through footfall analytics
Sharp focus on staff productivity and service level intensity has a vital role in improving service quality and enhancing conversion for retailers who want to boast store efficiency. Footfall data, also known as people counting data, has now made it easier than ever for the retailers to assess the strengths and weaknesses of their stores […]
COVID-19 spurs retail transformation of grocery businesses in UAE
UAE (United Arab Emirates) is undisputedly one of the world’s ultimate shopping destinations. People from all over the world travel to enjoy a unique global shopping experience. Dubai’s shopping festivals are quite popular and are events people align their holiday tours with. The emirate, experiencing hyper-growth in tourism and retail sales, was set to become […]
How does an occupancy solution work?
Social distancing has cornered many businesses into some exceedingly demanding situations. There are occupancy caps being placed in retail stores as businesses need to manage operations with limited capacity per square foot in their retail outlets. Owing to these restrictions, retail businesses are now actively monitoring in-store occupancy to ensure smooth traffic management. How does […]
Five questions with Nabeel Abdullah – CEO Sapphire Limited
In a recent ‘Five Questions’ series, Shopper Value invited leaders from the retail industry to share their take on the role of technology and data analytics in retail and the growing need to enhance efficiency for businesses. Our first guest is Nabeel Abdullah and here is his take on the importance of experiential value of stores, […]
How to measure success of marketing campaign through footfall analytics
From a marketing perspective, understanding the effectiveness of various campaigns as compared to each other and year over year are critical. Understanding which sales levers are being activated by each campaign can help drive store and company performance. Driving traffic, average spend and conversion are important components to help build a variety of marketing initiatives […]
Sharp recovery in Pakistan’s retail sector
Store traffic matches last year As markets opened on Monday, stores saw a somewhat cautious response from consumers resulting in 17% less traffic compared to same day (lunar calendar) last year; however as the week progressed, the footfall in stores steadily increased till 19th Ramadan where the traffic this year was 19% more than last […]
Industry insights from the Defence Day weekend sale
Defence Day weekend brought about one of the biggest sales of the year 2020. Also, one of the only few sales that we saw since the lockdown fully lifted. The stores can now start operating at desired capacity and this sale was a much-awaited affair for many. On the one hand, it served the important […]
How to ensure your customer safety and staff safety in-stores
Convincing customers it’s safe to shop in your store is challenging business owners have likely never faced before. Amidst Covid-19, customer-facing businesses such as retail stores must implement clear, stringent measures to ensure their staff members’ and customers’ physical and psychological safety. It is essential to develop a comprehensive strategy to decrease the spread of […]