Optimizing staff productivity through footfall analytics
Sharp focus on staff productivity and service level intensity has a vital role in improving service quality and enhancing conversion for retailers who want to boast store efficiency. Footfall data, also known as people counting data, has now made it easier than ever for the retailers to assess the strengths and weaknesses of their stores […]
How does an occupancy solution work?
Social distancing has cornered many businesses into some exceedingly demanding situations. There are occupancy caps being placed in retail stores as businesses need to manage operations with limited capacity per square foot in their retail outlets. Owing to these restrictions, retail businesses are now actively monitoring in-store occupancy to ensure smooth traffic management. How does […]
Five questions with Nabeel Abdullah – CEO Sapphire Limited
In a recent ‘Five Questions’ series, Shopper Value invited leaders from the retail industry to share their take on the role of technology and data analytics in retail and the growing need to enhance efficiency for businesses. Our first guest is Nabeel Abdullah and here is his take on the importance of experiential value of stores, […]
How to measure success of marketing campaign through footfall analytics
From a marketing perspective, understanding the effectiveness of various campaigns as compared to each other and year over year are critical. Understanding which sales levers are being activated by each campaign can help drive store and company performance. Driving traffic, average spend and conversion are important components to help build a variety of marketing initiatives […]
Sharp recovery in Pakistan’s retail sector
Store traffic matches last year As markets opened on Monday, stores saw a somewhat cautious response from consumers resulting in 17% less traffic compared to same day (lunar calendar) last year; however as the week progressed, the footfall in stores steadily increased till 19th Ramadan where the traffic this year was 19% more than last […]
Industry insights from the Defence Day weekend sale
Defence Day weekend brought about one of the biggest sales of the year 2020. Also, one of the only few sales that we saw since the lockdown fully lifted. The stores can now start operating at desired capacity and this sale was a much-awaited affair for many. On the one hand, it served the important […]
How to ensure your customer safety and staff safety in-stores
Convincing customers it’s safe to shop in your store is challenging business owners have likely never faced before. Amidst Covid-19, customer-facing businesses such as retail stores must implement clear, stringent measures to ensure their staff members’ and customers’ physical and psychological safety. It is essential to develop a comprehensive strategy to decrease the spread of […]
The post-lockdown dilemma of the trial rooms
Findings from a focus group A selection of individuals from Confiz recently sat down to discuss their shopping experiences in apparel stores in Lahore. We discussed the importance of trying out an outfit before buying it in hope of analyzing the impact of lack of trial rooms on conversion. We have some interesting findings to […]