Abdul Wakeel
Confiz and its esteemed partner, D.engage, a marketing technology service provider, hosted the MarTech Conference on June 7th, 2023, at Nishat Hotel in Lahore. The conference symbolized the collaborative synergy between Confiz and D.engage, united by a shared passion for redefining customer engagement standards. Through this partnership, Confiz and D.engage have enabled brands to deliver personalized experiences on a large scale by harnessing the power of advanced technologies.
The MarTech conference united industry leaders, retail professionals, and experts, providing a valuable platform to explore the latest trends in digital transformation. Attendees gained insights on elevating the customer experience, implementing proven strategies to enhance engagement, retention, and CSAT scores, and optimizing campaign ROI.
Esteemed panelists from the technology and retail industry, featuring Syed Talal Hassan Rizvi, CIO at Sapphire, Amjad Saeed, CIO at Stylo and Insignia, Zain Farooq, COO at Maria. B, and Hashim Zulfiqar, COO at Confiz, added valuable insights to the event.
The event commenced with an enlightening keynote session by Ahsan Fayyaz, Vice President of Professional Services at Confiz, delving into the influential role of technology in revolutionizing the global retail industry. He emphasized the significance of delivering personalized experiences to customers throughout their purchasing journey.
Aman Dotani, CEO of D.engage, introduced the Customer Driven Marketing Solution (CDMS). This groundbreaking solution empowers retail brands in Pakistan to unlock the power of personalization and achieve exponential growth in their businesses. By unifying customer data, understanding behavior, and orchestrating personalized campaigns through preferred channels, it empowers businesses to leverage the potential of customized marketing fully.
Aman Dotani emphasized the importance of personalized experiences in our information-saturated world: “To break through the noise and truly connect with customers, businesses need to embrace a solution like CDMS. Through valuable customer insights and behavior information, this solution empowers brands to launch targeted campaigns, foster brand loyalty, and deliver tailored experiences. By embracing personalization, retail business can cultivate stronger customer relationships, enhance engagement, and drive remarkable business growth!”
The panel discussion led to a dynamic and interactive session, sparking engaging conversations among the audience. They explored the challenges encountered by retail organizations during their digital transformation journey. They discussed strategies to stay ahead of the curve and thrive in the ever-evolving landscape.
This highly successful MarTech Conference served as a remarkable gathering of key players from the retail and technology industries to network, forge valuable connections, and delve into the new era of customer engagement. As a prominent retail player in Pakistan, Confiz played a pivotal role in curating this groundbreaking event, further cementing its commitment to driving innovation and excellence in the retail industry.
