How to increase your sales retail data analytics

Let’s face it, data is the key to achieving success in the retail industry today. You can’t rely on guesswork anymore. The retail landscape is getting competitive and if you are not relying on hard data or retail analytics, you are not making those smart decisions that will improve customer satisfaction, increase sales, and improve […]

How to grow your seasonal retail business in 2023 – Tried and tested strategies

As a retail business, the product range you offer might fall under the umbrella of “seasonal sales.” What repercussions does it have on your business and how do you tackle them?   The curse of seasonal sales is felt by many retail businesses, from holiday-related products (decorations, food, event management) to beverages like coffee and […]

Retail growth: Why data analytics is important?

Retail growth has become increasingly complex in the modern retail landscape. Consumer needs and expectations are evolving as fast as ever. As a result, data analytics is gaining massive popularity as it solves retail complexities and capitalizes on customer behavior.   To summarize, collecting and analyzing data is useful as it allows retailers to: The […]

Five questions with Nabeel Abdullah – CEO Sapphire Limited

In a recent ‘Five Questions’ series, Shopper Value invited leaders from the retail industry to share their take on the role of technology and data analytics in retail and the growing need to enhance efficiency for businesses.   Our first guest is Nabeel Abdullah and here is his take on the importance of experiential value of stores, […]