Industry insights from the Defence Day weekend sale

Defence Day weekend brought about one of the biggest sales of the year 2020. Also, one of the only few sales that we saw since the lockdown fully lifted. The stores can now start operating at desired capacity and this sale was a much-awaited affair for many. On the one hand, it served the important […]

How to ensure your customer safety and staff safety in-stores

Convincing customers it’s safe to shop in your store is challenging business owners have likely never faced before. Amidst Covid-19, customer-facing businesses such as retail stores must implement clear, stringent measures to ensure their staff members’ and customers’ physical and psychological safety. It is essential to develop a comprehensive strategy to decrease the spread of […]

The post-lockdown dilemma of the trial rooms

Findings from a focus group A selection of individuals from Confiz recently sat down to discuss their shopping experiences in apparel stores in Lahore. We discussed the importance of trying out an outfit before buying it in hope of analyzing the impact of lack of trial rooms on conversion. We have some interesting findings to […]